This Privacy Policy explains how the dental practice of Dr. Alexander Rubinov (“Dr. Alex NYC,” “the Practice,” “we,” “us,” or “our”) collects, uses, and shares information when you visit dralex.nyc (the “Website”), contact us, request an appointment online, or communicate with us by phone, email, or text message.

By using the Website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Website.

1. Website Privacy vs. Your Dental Records

This policy covers information collected through the Website and our online communications. Once you become a patient, the protected health information in your dental records is governed by federal and New York law, including the Health Insurance Portability and Accountability Act (HIPAA), and by our Notice of Privacy Practices, which is available at our office or on request. If this policy and our Notice of Privacy Practices conflict regarding your protected health information, the Notice of Privacy Practices controls.

Please do not submit detailed medical history, insurance numbers, or other sensitive health information through the Website contact form or by text message. Our team will collect that information securely during your intake.

2. Information We Collect

Information you provide to us

• Contact and appointment requests: your first and last name, email address, phone number, and any message you choose to include.
• Online scheduling: information you enter when booking through our online scheduling tool, such as your name, contact details, preferred appointment time, and the service you are interested in.
• Communications: information you share when you call, email, text, or message us on social media.

Information collected automatically

When you visit the Website, we and our service providers automatically collect certain information using cookies, pixels, tags, and similar technologies, including:

• IP address, browser type, device type, operating system, and general location (such as city or region)
• Pages viewed, time spent on pages, links and buttons clicked, and the website or ad that referred you
• Whether you clicked a phone number or submitted a form
• Advertising identifiers and click identifiers (for example, from Google or Microsoft ads)

Phone calls

We use call tracking technology that may display a unique phone number on the Website depending on how you arrived. This helps us understand which advertising and marketing channels lead to calls. Call tracking may record details such as the phone number you called from, the date, time, and duration of the call, and the marketing source associated with the visit. Calls may be recorded for quality and training purposes, and when they are, you will be notified at the start of the call.

3. How We Use Your Information

• To respond to your questions and appointment requests
• To schedule, confirm, and remind you of appointments
• To provide customer service and follow up on consultations
• To send you information about our services, promotions, or events when you have agreed to receive it
• To operate, maintain, secure, and improve the Website
• To measure and improve the effectiveness of our advertising
• To comply with legal obligations and protect our rights

4. Cookies, Analytics, and Advertising

We use third-party tools to understand how visitors use the Website and to measure and improve our advertising. These may include:

• Google Analytics and Google Tag Manager, to understand Website traffic and usage
• Google Ads, including conversion tracking and remarketing, to measure ad performance and show our ads to people who have visited the Website
• Microsoft Advertising (Bing), including Universal Event Tracking, for the same purposes
• Meta (Facebook and Instagram) pixel, to measure ad performance and reach relevant audiences

Some of these tools may use contact information you provide (such as an email address or phone number) in a hashed or encrypted form to help match conversions to advertising. We do not use these tools to share the content of your messages or your dental records.

You can control cookies through your browser settings, and you can learn more about or limit interest-based advertising through these resources:

• Google Ads Settings: adssettings.google.com
• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Microsoft Advertising preferences: account.microsoft.com/privacy/ad-settings
• Meta ad preferences: facebook.com/adpreferences
• Digital Advertising Alliance: optout.aboutads.info

Blocking cookies may affect how some parts of the Website work. Some browsers send “Do Not Track” or Global Privacy Control signals. Where required by applicable law, we will treat a Global Privacy Control signal as a request to opt out of targeted advertising for that browser.

5. Text Messaging (SMS) Program

If you provide your mobile number and agree to receive text messages, Dr. Alex NYC may send you messages related to appointment confirmations and reminders, scheduling, follow-up care, responses to your inquiries, and, if you separately opt in, occasional offers and practice updates.

• Consent: Consent to receive text messages is not a condition of receiving any service or purchase.
• Frequency: Message frequency varies based on your appointments and interactions with us.
• Costs: Message and data rates may apply, depending on your mobile plan.
• Opt out: Reply STOP to any message to stop receiving texts. You will receive one confirmation message, and no further messages will be sent unless you opt in again.
• Help: Reply HELP for assistance, or call us at (212) 863-9662.
• Carriers: Mobile carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties, except service providers that help us deliver the messages. All other categories described in this policy exclude text messaging originator opt-in data and consent.

6. How We Share Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers: with companies that help us operate the Website and our practice, such as website hosting, online scheduling, form processing, call tracking, analytics, advertising, accessibility tools, email, and text messaging providers. These providers may only use your information to perform services for us.
• Marketing partners: with agencies that help us manage our website and advertising, subject to confidentiality obligations.
• Legal reasons: when required by law, subpoena, or court order, or when we believe disclosure is necessary to protect the rights, property, or safety of the Practice, our patients, or others.
• Business transfers: in connection with a merger, sale, or transfer of all or part of the Practice, subject to applicable law.
• With your consent: when you direct or permit us to share it.

7. Third-Party Services and Links

The Website may include embedded content and links from third parties, such as online appointment scheduling, Google Maps, YouTube videos, Instagram and TikTok content, and review platforms. These services may collect information about you according to their own privacy policies. We are not responsible for the privacy practices of third-party websites or services, and we encourage you to review their policies.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information, consistent with applicable law, including the New York SHIELD Act. However, no website, email, or text message transmission is completely secure, and we cannot guarantee the security of information you send to us online.

9. Data Retention

We keep Website and inquiry information only as long as needed for the purposes described in this policy, or as required by law. Patient records are retained in accordance with New York State dental record retention requirements.

10. Your Choices and Rights

• Marketing emails: use the unsubscribe link in any marketing email.
• Text messages: reply STOP at any time.
• Access, correction, or deletion: you may ask us to access, correct, or delete personal information we collected through the Website by contacting us using the details below. We may need to verify your identity before responding, and some information may need to be kept for legal or record-keeping reasons.
• State privacy rights: depending on where you live, you may have additional rights under your state’s privacy laws, such as the right to opt out of targeted advertising. We will honor these requests as required by applicable law.

Rights related to your dental records (such as requesting a copy of your records) are described in our Notice of Privacy Practices.

11. Children’s Privacy

The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Website. Appointments for minors should be arranged by a parent or guardian. If you believe a child has provided us with personal information online, please contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or want to make a privacy request, please contact us:

Dr. Alex NYC
1 Rockefeller Plaza, Suite 2229
New York, NY 10020
Phone: (212) 863-9662
Email: info@dralex.nyc