Complete smile transformations — from porcelain veneers and Invisalign to whitening, bonding, implants, and full-mouth restoration. NYC's most trusted cosmetic dentist.
Dr. Alex Rubinov, DDS graduated from Columbia University College of Dental Medicine with distinction and completed his residency at Mount Sinai Hospital. He honed his craft alongside some of the world's most respected cosmetic dentists before founding his own practice nearly ten years ago.
His approach: every smile should feel effortlessly natural — in proportion, color, and character. Dr. Alex follows a three-generation family tradition of dental excellence, bringing both heritage and innovation to every transformation.
Each transformation is a story. Slide to see the potential.
Every procedure is planned with precision and executed with artistry.
A complete transformation combining multiple cosmetic procedures — tailored to your face, skin tone, and vision.
Ultra-thin ceramic shells that correct chips, gaps, stains & misalignment. Natural-looking, long-lasting results.
Clear aligner therapy to straighten teeth discreetly — no brackets, no wires, designed for modern adults.
Permanent tooth replacement that looks and functions like a natural tooth — built to last a lifetime.
Professional-grade whitening delivering dramatic, lasting results far beyond anything over-the-counter.
A family tradition of dental excellence — and real patients sharing their journey.
Dr. Alex is grateful for the generations before him who shaped his journey and inspired his passion for dentistry. He continuously honors his grandfather and father for their timeless wisdom and innovation, which he proudly carries forward every day.
Dr. Alex breaks down the artistry and precision behind cosmetic dentistry, in his own words.
A complete smile makeover journey with Dr. Alex
The science and artistry behind perfect veneers
200+ five-star ratings from patients across New York City.
"I just spent 4 hours in Dr. Alex's office and it felt more like being pampered at a spa. I felt so well cared for from a medical perspective. Truly exceptional."
"Dr. Alex is the definition of an exceptional dentist. As someone who travels over an hour and a half to my appointments — it is beyond worth it. You will receive unmatched care."
"Dr. Rubinov is without question NYC's top cosmetic dentist. When you make a big decision like cosmetic work, there is no one more passionate, skilled, or caring."
"I don't even have the words to fully express how incredible my experience was with Dr. Alex and his team. His knowledge, skill, and compassion are unmatched. Dr. Alex will always hold a special place in my heart."
"Dr. Alex and his team are truly the best. They are helpful, caring, and extremely talented. Highly recommend for veneers AND TMJ treatment."
"Best dental experience I've ever had. Kate and Dr. Alex were extremely knowledgeable and took great care of me. They even ask if you want to listen to music or watch Netflix during your appointment!"
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